225 research outputs found

    The influence of intraoral devices on sports performance: a study report

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    Poster presented at the 3rd International Congress of CiiEM - Research and Innovation in Human and Health Sciences. Campus Egas Moniz, Monte da Caparica, Portugal, 20-22 June 2018N/

    Portuguese millennials and green buying behavioral intentions: application of the theory of planned behavior

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    The awareness towards the topic of sustainability has grown, forcing a shift in the market. Consumers are now increasingly demanding for green products and services and to fulfill it, companies need to change their strategies and focus on green marketing. Millennials are the most informed social group due to the constant connectivity via Internet to the outer world and due to that, they are the leaders of this green movement. Their heterogeneity difficult the goal of companies of meeting their customers’ expectations and therefore, it is crucial to acknowledge which are their motivations to develop a purchase intention. A framework to study the determinants of a behavioral intention (Theory of Planned Behavior) was created based on three predictors: attitude, subjective norm and perceived behavioral control. However, this framework has opportunities of improvement since it does not consider experiences of an individual nor his identity. This research aims to fulfill this gap and analyze which are the most relevant determinants of behavior intention within the Portuguese millennials. Quantitative data was collected through a survey and that information was analyzed through PLS structural equation modeling. The results identify subjective norm, willingness to pay, green self-identity and past experience, as determinants of buying behavioral intention within the Portuguese millennials, meanwhile attitude does not impact it directly.O tópico da sustentabilidade tem ganho uma grande relevância nos dias de hoje, forçando uma mudança de paradigma no mercado. Os consumidores exigem cada vez mais a comercialização de produtos e serviços verdes e para satisfazer estas exigências, as empresas têm que mudar a sua estratégia, apostando em estratégias de Marketing verde. Os millennials são a geração mais instruída devido à ligação com o resto do mundo via Internet, levando-os a ser líderes deste movimento verde. A sua heterogeneidade dificulta o objetivo das empresas de satisfazer as expectativas dos consumidores, tornando-se crucial entender quais as suas motivações para exercer um comportamento de compra. Foi criado um modelo para estudar os determinantes de intenção de comportamento (teoria do comportamento planeado) com base em três variáveis: atitude, norma subjetiva e controlo percecionado. Contudo, este modelo apresenta oportunidades de melhoria considerando que este não analisa experiência nem identidade. Este projeto visa acrescentar valor nesta área através do estudo sobre os principais determinantes na intenção de compra verde dos millennials Portugueses. Para efetuar este estudo foi necessário recolher dados quantitativos através de um questionário, tendo estes sido analisados através de equações estruturais. Os resultados identificaram a norma subjetiva, a disponibilidade de pagamento, a identidade verde e a experiência passada, como determinantes da intenção de comportamento de compra verde. A atitude relevou-se como não sendo um determinante, não impactando diretamente a intenção de comportamento de compra verde

    Exploring Facebook: impacts of social media on consumer behavior

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    Online social networks have been growing exponentially and are now one of the most important platforms of communication among users. This study aims to understand the impact of this new place of interaction on consumers’ behavior. To measure this impact, a quantitative study was conducted. The sample was randomly selected with 150 men across different nationalities and age groups, and was made in co-operation with the Consumer Goods Company P&G. The objective of the study was twofold: 1) understand the importance of Social Media as a marketing channel; and 2) based on the results, establish the most efficient Facebook media strategy to then be deployed across BRAUN’s key markets. The results show that tie strength, attitude towards the product and the amount of time spent online affects the perception and purchase intention of a particular product. Although variables like income and product class play a small role, the purchase intention of the consumer is significantly affected by Facebook activity, attitude towards the product and tie strength

    Index

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    Proceedings index of the Fourth International Congress of CiiEM: Health, Well-Being and Ageing in the 21st Century, held in the Egas Moniz University Campus at Monte de Caparica, Portugal, from 3–5 June 2019.This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/ licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.info:eu-repo/semantics/publishedVersio

    Treino multi-task nas patologias neuro-degenerativas

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    Comunicação apresentada nas 3as Jornadas de Fisioterapia da Escola Superior de Saúde Egas Moniz: Actualidades em Fisioterapia. Caparica, 12 de Março de 2016

    Diferenças fisiológicas entre Homem e Mulher Atletas

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    Comunicação apresentada no XVII Congresso Anual da APNEP – Associação Portuguesa de Nutrição Entérica e Parentérica. Lisboa, 27-28 de Abril de 2015

    Wearable devices and new technologies

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    Comunicação apresentada no Congresso Anual da Sociedade Portuguesa das Doenças do Movimento - "New Challenges in the Diagnosis and Treatment of Movement Disorders", 17 e 18 de Março de 2017, Ofir, EsposendeCommunication at the Annual Congress of the Portuguese Society of Movement Diseases - "New Challenges in the Diagnosis and Treatment of Movement Disorders", 17-18 de March 2017, Ofir, Esposende, PortugalN/

    Satisfaction and perceived usefulness of a boxing group exercise class at the Parkinson Patient Association

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    Poster apresentado no Congresso Anual da Sociedade Portuguesa de Doenças do Movimento (SPDMov), Curia, 15-16 de Março 2019N/

    The profile of people with Parkinson’s disease included in community boxing exercise programs

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    Communication abstract: Proceedings of the 5th International Congress of CiiEM - Reducing inequalities in Health and Society, held at Egas Moniz’ University Campus in Monte de Caparica, Almada, from June 16th to 18th, 2021.This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.Exercise is widely recommended for people with Parkinson (PD). Boxing is a popular mode of training. However, including individuals with less favorable profiles may have a negative impact on participation. We performed a systematic review to study the patient characteristics that were included in boxing exercise programs research and reflect on the possible inclusion criteria that professionals can use for boxing exercise programs. Indications for the best profiles were limited due to the small number of studies. Boxing programs should include people with the diagnosis of PD in earlier stages, independently ambulatory, and without current severe musculoskeletal or cardiovascular conditions.info:eu-repo/semantics/publishedVersio

    Fourth International Congress of CiiEM : Health, Well-Being and Ageing in the 21st Century

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    Proceedings of the Fourth International Congress of CiiEM: Health, Well-Being and Ageing in the 21st Century, held at Egas Moniz’ University Campus in Monte de Caparica, Almada, from 3–5 June 2019.The 4th edition of the CiiEM Congress “HEALTH, WELL-BEING AND AGEING IN THE XXI CENTURY” followed the trend of previous editions and kept the open and demanding spirit of Egas Moniz scientific dynamics, with the participation of a 15 high-quality communications from 15 world-renowned speakers, and about 200 communications focussing on subjects of importance to the scientific activity of Egas Moniz. This spreads across the biomedical and human sciences.info:eu-repo/semantics/publishedVersio
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